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OpenAI scientist Noam Brown stuns TED AI Conference: ’20 seconds of thinking worth 100,000x more data’

Writer: NyquisteNyquiste

Updated: Feb 19


OpenAI’s Paradigm Shift
OpenAI’s Paradigm Shift

OpenAI’s New Approach to AI Reasoning


At the TED AI Conference in San Francisco, OpenAI research scientist Noam Brown unveiled groundbreaking insights into AI’s evolution. Highlighting OpenAI’s latest o1 model, Brown emphasized the shift from traditional scaling to advanced reasoning, or what he termed “system two thinking.”


Beyond Scale: The Power of Deliberate Thinking


Brown opened his talk by acknowledging that AI’s rapid advancements have largely stemmed from increased scale—more data, more compute. However, he argued that AI must now transition beyond brute force data processing to a more deliberate and strategic reasoning process.


He illustrated this with a revelation from his work on Libratus, the poker-playing AI that defeated top human players in 2017. Allowing the AI to think for 20 seconds before making decisions produced results equivalent to training it on 100,000x more data. This shift, inspired by Daniel Kahneman’s Thinking, Fast and Slow, highlights the importance of slowing down AI decision-making for greater accuracy and efficiency.


The o1 Model: AI’s Leap into System Two Thinking


OpenAI’s newly launched o1 models integrate system two thinking, making AI more effective in complex fields such as scientific research, coding, and strategic decision-making. Notable achievements include:

  • Scoring 83% accuracy on an International Mathematics Olympiad qualifying exam, compared to GPT-4o’s 13%.

  • Enhanced ability to reason through complex problems, making it a valuable tool for industries requiring precise analysis.


The Business Case for Slower AI


While traditional AI models prioritize speed, Brown made a compelling argument for why patience pays off:

  • Healthcare: AI-driven cancer research could accelerate data analysis and hypothesis generation.

  • Energy: Improved AI reasoning may lead to breakthroughs in solar panel efficiency.

  • Finance: More deliberate AI models could enhance risk assessments and financial decision-making.


A New AI Race: Accuracy Over Speed


OpenAI’s shift toward deep reasoning challenges the AI industry’s focus on raw processing power. Companies like Google and Meta have invested heavily in fast multimodal AI, but OpenAI’s approach sets it apart, particularly in enterprise applications demanding precision over immediacy.


However, there are trade-offs. The o1 model, while more powerful, is also more expensive—costing $15 per million input tokens and $60 per million output tokens, far exceeding GPT-4o’s costs. Despite this, businesses seeking unparalleled accuracy may find the investment worthwhile.


Conclusion: AI’s Next Frontier


Brown concluded by emphasizing that AI development is at a pivotal moment. The future lies in scaling not just data, but intelligence itself. With system two thinking now being integrated into AI models, OpenAI is leading a shift toward a more deliberate, reasoning-based AI that could redefine industries and problem-solving capabilities worldwide.




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